It’s no secret that having a winning digital marketing strategy can drive traffic to your website, generate leads and boost conversions. In short, winning online will translate to your bottom line.
However, not every small business has the time or resources to implement a complex marketing strategy, and hey, who doesn’t like a quick win or two? So, without further ado, here are five actionable quick wins that you can implement right now to super-charge your small business’ online presence.
1. Check your online listings are correct
Imagine this nightmare scenario. A hot lead searches for your business online. They find you on a common listings site like Yell.com and try to call you using the number on your listing – only they can’t get through because your listed number is one digit out. This happens every single day, and a lot of the time, it won’t even be a listing you’ve created – but it still leaves customers thinking you’ve gone out of business or are sloppy and have low attention to detail. Taking a sense check of all your listings, and adding profile to the 100’s of free listing sites out there cost nothing and will help customers find you.
Our Quokka Box has an awesome listings app that will take all the hassle out of this important task for you – allowing you to manage and sync your listing across 39 major listing sites – ensuring you get found!
2. Make an Explainer Video
An explainer video can help your target audience to quickly understand your products or services. It looks great on your website, grabs attention on social media and is a rare chance to really demonstrate the quality of your work.
People tend to avoid purchasing a product when they have doubts or worries. They don’t want to make a bad investment. A video will quickly show them exactly how your products or services work and can be just as valuable as having great reviews online.
3. Improve the speed of your website
Most websites load almost instantly these days so visitors no-longer have the patience to wait for a slow page. Instead, they’ll just click the back button and move on to a competitor.
Don’t lose traffic and potential customers this way, especially when it’s so easily fixed! Simply run a test on Google PageSpeed Insights and see how speedy your site is. If the results aren’t great, Google will present you with a range of options to rectify the problem.
You can also sign up for a free Red Quokka Snapshot report and we’ll give you a comprehensive rundown of everything Google perceives to be a problem with your website that might affect its search engine results page ranking.
4. Publish More Content
Great content can really increase traffic to your website and social media channels. Both in terms of SEO (how well your sites perform on search engines) and lengthening the time people spend on your sites, posting useful, informative and engaging content is imperative. See our blog on ‘How small businesses can unlock Social Media’s real superpower’ for more tips!
It is an easy way to scale your marketing efforts and does not require a big investment.
5. Create a ‘Google My Business’ listing
SEO can drive a lot of targeted traffic to your website. However, to do it well, you need to invest a lot of time in implementing a strategy building backlinks and targeting keywords.
Google My Business however, is a simple way to get ranked under local keywords relevant to your business on Google. Your profile can contain tons of useful information about your business e.g., your contact details, address, open hours, prices, images, reviews, and more. Having a comprehensive profile will help your business to get organic traffic from people searching for your products or services in your area.
Don’t be daunted by digital marketing. There are loads of ‘quick wins’ out there that are accessible to businesses of any size. Remember, if you’re short on time, you can always outsource these tasks to a marketing agency who would be happy to provide expert advice and content.