The Red Quokka Blog

Blog marketing is the backbone of all great content marketing programs and content marketing is one of the most effective lead generation tactics available to modern marketers. In fact, content marketing produces three times as many leads per-dollar spent when...

Negative reviews happen, its how you deal with them that counts Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that...

Every business wants more positive reviews A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by consumers using online review platforms...

Digital Marketing can be a minefield of jargon, and that goes against everything we stand for at Red Quokka. So, we have put together this handy jargon-buster to help make understanding marketing terms just that little bit easier. A A/B Split Testing: This is...

Responding to customer reviews is an absolutely essential part of making sales and building a reputation online. Here’s how to boost sales by managing your online reputation effectively.

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean?Websites that are HTTPS have an SSL certificate. SS-what? SSL stands...